From idea to
revenue-generating
AI company.
We've built this process over two cohorts and six companies. Every step has been stress-tested, every boundary defined. Here is exactly what happens when you work with AlphaMakina, week by week, phase by phase, with no ambiguity about who does what.
Before we write a single line of code, we pressure-test your idea against the real market. This phase protects both of us from building something the world doesn't want, and it produces a concrete deliverable regardless of outcome.
Our in-house team builds your AI product, brand identity, and commercial infrastructure in parallel. Not sequentially but in parallel. This is what compresses a typical 12-month build into 16 weeks. You run the business relationships. We run the build.
Launch is not the end of our involvement. It's where our incentive becomes permanent. Once you're generating revenue, our share activates and our team shifts into active growth mode. We stay invested in your company because our revenue-share never expires.
You own it.
We grow it together.
Ownership questions are the ones founders ask most and get the least clarity on. Here is our answer, unambiguous, in writing, and by design.
- The product and all source code
- Brand, domain, creative assets
- Customer contracts and data
- 100% of company equity
- Any patents or proprietary IP
We retain a license to the underlying frameworks and scaffolding we reuse across all studio builds. You own the house. We keep the right to use the same hammer on the next build.
A percentage of gross revenue, agreed at contract signing, fixed forever, beginning at first revenue. No renegotiation, no surprises, no equity on your cap table.
Who does what, and why
We built this division of labour deliberately. The founder runs the things only the founder can run. The studio handles the things founders typically can't.
- Serving as the domain authority throughout the build
- Opening doors to pilot customers and early adopters
- Leading all commercial conversations and contract negotiations
- Building and managing the operational team post-launch
- Reviewing and approving all product and brand decisions
- Driving the strategic direction of the company
- All AI engineering, prompt design, and LLM integration
- Product architecture, UX design, and front-end development
- Brand identity, visual language, and marketing site
- Go-to-market strategy, channel activation, and content
- Monthly product iteration and AI model maintenance
- Legal structure, IP agreements, and investor readiness
The full journey, mapped
Every milestone from accepted application to scaling company, in sequence. Colour shows who leads each step.
You've passed the vetting process. We've reviewed your domain expertise, your problem definition, and your management capacity. Contracts are signed. The Validation Sprint begins.
Our team dives deep into your industry. We map the competitive landscape, identify adjacent solutions, quantify the market opportunity, and define the problem boundaries precisely.
You open the doors. We run the interviews. A minimum of ten structured conversations with your target buyers, validating the problem, the urgency, and the willingness to pay.
Our AI engineering lead assesses which LLMs and architectures can solve the problem reliably. We define V1 scope: what the product does, what it doesn't, and what data it needs.
We present the full validation report. Both parties review the evidence and make a go/no-go call. If we proceed, the build agreement is signed and the studio-funded phase begins.
Three workstreams start simultaneously. Engineering begins the AI architecture. Design begins brand and UX. Commercial begins positioning, messaging, and go-to-market planning. Weekly syncs with the founder throughout.
The first working version of the AI product is presented to the founder for domain review. Does it understand the problem the way a practitioner would? The founder's expertise shapes every iteration here.
3–5 design partners, identified during the validation phase, begin using the product in a structured pilot. Their feedback directly shapes the V1 release. You manage the relationships; we handle the support.
The marketing site goes live. Sales collateral (deck, one-pager, demo scripts) are finalised. Paid and organic channel strategy is documented. The company is ready to sell publicly.
The product launches publicly. First revenue is generated. The studio's revenue-share activates. From this point, our financial incentive is permanently tied to your growth — and our team stays fully engaged.
Monthly product sprints. Active marketing execution. Quarterly strategic reviews. The studio stays involved for as long as the revenue-share is active, which means the partnership has no built-in end date.
What we promise
every founder
in writing.
These aren't marketing claims. They're clauses in your contract, enforceable, unambiguous, and non-negotiable from our side.
You've seen exactly
how this works.
Now apply.
Three spots remain in Cohort 3. The application takes 10 minutes and we respond to every one personally.